It’s amazing what can happen in 365 days…

2010 was a big step up for the team here at NWAS, and 2011 has been leaps & bounds more! We have really started to settle in to our new home off Ash Way in Lynnwood. The build progress of the shop spanned just around 10 weeks, not including a few more on top of that to construct the cyclorama to a point of functionality. Between the extra space & all new equipment, the new NWAS HQ is bigger & better than ever – so, let’s recap what 2011 had to offer!

NEW SPACE, NEW TOYS

There aren’t many full sized cyclo-rooms around to begin with, and although ours is a snug fit it’s plenty accommodating even for a large SUV like one of the Cats Lamborghini LMs. It’s an incredible resource to have at our disposal not only for detailing & visual inspections, but the flexibility of having a car-sized soft box for shooting finish quality photography is second to none.

Here’s a few of our favorite cyclorama shots from 2011:

Lynnwood Auto Detailing NorthWest Auto Salon Ford SVT Raptor Super Crew Matte Black Satin Wrap Custom Graphics Ken Block

Lynnwood Auto Detailing NorthWest Auto Salon Ford SVT Raptor Super Crew Matte Black Satin Wrap Custom Graphics Ken Block

Alderwood Auto Detailing NorthWest Auto Salon Ferrari F430 Matte White Vehicle Wrap Matte Black accents

Alderwood Auto Detailing NorthWest Auto Salon Ferrari F430 Matte White Vehicle Wrap Black accents

Alderwood Auto Detailing NorthWest Auto Salon Ferrari F430 Matte White Vehicle Wrap Black accents

Mill Creek Auto Detailing NorthWest Auto Salon Motoring Unlimited Lotus Cortina

Lynnwood Auto Detailing NorthWest Auto Salon Ford SVT Raptor Super Crew Matte Black Satin Wrap Custom Graphics Ken Block

Lynnwood Auto Detailing NorthWest Auto Salon Ford SVT Raptor Super Crew Matte Black Satin Wrap Custom Graphics Ken Block

TURN ‘EM UP

With the new cyclo also came the implementation of our LED light tunnel. While it functions primarily as a means to uncover surface flaws and illuminate a vehicle’s finer points with strong banded light & fine line reflections, the light tunnel also serves as a stylistic point of reference in many of our pictures from various detail write ups! If you see a spiderweb of LEDs over a mirror- like shine, it just might be from our light tunnel.

Check out some of our favorite light tunnel shots from the past year!

Lynnwood Auto Detailing NorthWest Auto Salon Bentley Continental GT Speed Black Mirror

Lynnwood Auto Detailing NorthWest Auto Salon Bentley Continental GT Speed Mirror

Alderwood Auto Detailing NorthWest Auto Salon Lamborghini Gallard headlight restoration and clear protection film

Alderwood Auto Detailing NorthWest Auto Salon Ferrari F430 Matte White Vehicle Wrap Matte Black accents

Alderwood Auto Detailing NorthWest Auto Salon Ferrari F430 Matte White Vehicle Wrap Black accents

Lynnwood Auto Detailing NorthWest Auto Salon Ford SVT Raptor Super Crew Matte Black Satin Wrap Custom Graphics Ken Block

Lynnwood Auto Detailing NorthWest Auto Salon Ford SVT Raptor Super Crew Matte Black Satin Wrap Custom Graphics Ken Block

Lynnwood Auto Detailing NorthWest Auto Salon Bentley Continental GT Speed Black Detail

Lynnwood Auto Detailing NorthWest Auto Salon Bentley Continental GT Speed Exterior

THE HAPPENINGS

We’ve had a great time attending a handful of events over the last year as well, from vending out at Washington’s very own Dirtfish Rally School for the 2011 Global RallyCross and rolling out to Pebble Beach for the Concours d’Elegance & an incredible car weekend, it’s been quite the packed schedule. As usual, the Red Square Car Show at UW to benefit PAWS was a bit soggy - Stance Wars 2011 and Tailored Seattle lived up to their names in full, and SEMA went off with a bang as our friends at eGarage & Stance|Works debuted an incredible piece of machinery & craftsmanship – the 27 Unfvckwithable. Between expos & working at the shop in Lynnwood, we also took a brief excursion down to eGarage headquarters in California, and prepped a number of cars on mobile duty for display during the weekly Exotics@RTC showing – in case you missed out, here’s our abridged itinerary from 2011.

OPEN HOUSE

Nearing the end of summer, the new space came to life during the Open House party we shared with our neighbors over at Cats Exotics. The turn out for the event was solid despite the wet conditions, and everyone really enjoyed the automotive eye candy – just have a look at the montage for yourself!

UW’s Red Square Car Show benefiting PAWS

 

Red Square Car Show Seattle UW PAWS SigEp Charity

Red Square Car Show Seattle UW PAWS SigEp Charity

Red Square Car Show Seattle UW PAWS SigEp Charity

Red Square Car Show Seattle UW PAWS SigEp Charity

NWAS at Dirtfish for GRC ’11

GlobalRally Cross GRC Tanner Foust Rhys Millen Dave Mirra Photos Twin Peaks

GlobalRally Cross GRC Tanner Foust Rhys Millen Dave Mirra Photos Twin Peaks

GlobalRally Cross GRC Tanner Foust Rhys Millen Dave Mirra Photos Twin Peaks

GlobalRally Cross GRC Tanner Foust Rhys Millen Dave Mirra Photos Twin Peaks

GlobalRally Cross GRC Tanner Foust Rhys Millen Dave Mirra Photos Twin Peaks

Pebble Beach Car Weekend

NWAS 2011 Year In Review

NWAS 2011 Year In Review

NWAS 2011 Year In Review

NWAS 2011 Year In Review

NWAS 2011 Year In Review

Tailored Seattle

NWAS at SEMA ’11

NWAS 2011 Year In Review

NWAS 2011 Year In Review

NWAS 2011 Year In Review

NWAS 2011 Year In Review

NWAS at eGarage HQ, California

NWAS 2011 Year In Review

NWAS 2011 Year In Review

A Ferrari line up during E@RTC

NWAS 2011 Year In Review

STYLE UPGRADES

2011 has also been quite the year for our in-house media development & design team – we’ve always been ones to try and elevate the level of quality not only in our work, but also in how we display and showcase what we do. As previously mentioned, the cyc room & LED tunnel have opened up new directions for us to pursue aesthetically, but the real beauty stems from the detailing itself. We’ve devoted more time to giving our viewers an inside look at what it’s like behind the bay doors of NWAS with detail write ups on everything from full wraps like Ford Raptor to a brief handwash on the Oscar Mayer Wienermobile. This year alone we’ve pumped out multiple time lapse clips, a couple detail showcases & teasers, and even a full on GoPro 1st person detail on a rare Maserati Granturismo MC (still unreleased!) There’s always production value to be had and new editing techniques to be mastered, but we’re getting better and loving every minute of it.

In case you haven’t seen the NWAS youtube page recently, here are a few of our favorites from 2011 to bring you up to speed:

Beyond the rolling shutter, we’re also amidst continuing to update our website with eye catching sliders, new graphic additions, and a cleaner user experience. We’ve been working along side brands like Lowly Gentlemen California to produce fresh merchandise for our appreciative fans and customers as well as develop engaging promotional campaigns with the team over at Gilt City Seattle. Our social media presence is growing as well – with an overhauled facebook fanpage featuring an interactive mini site for one-stop blog updates, pictures, and videos, we’ve managed to capture the eyes of 2,500 fans! If you haven’t yet, hit up our fan page with a ‘like’ so you can join us for weekly trivia, contests & giveaways!

Here’s the current build of our mini site on facebook:

WRAPS ON WRAPS ON WRAPS…

WRAPPED VEHICLE HIGHLIGHTS

Lynnwood Auto Detailing NorthWest Auto Salon Nissan Cube Matte Wrap Custom Graphics

New NWAS Courtesy Cube Matte Silver Wrap & Graphics

Alderwood Auto Detailing NorthWest Auto Salon Ferrari F430 Matte White Vehicle Wrap Black accents

Red Ferrari F430 Spyder Stormtrooper Wrap

Lynnwood Auto Detailing NorthWest Auto Salon Ford SVT Raptor Super Crew Matte Black Satin Wrap Custom Graphics Ken Block

Ford SVT Raptor Satin Wrap & Custom Graphics

Supercar matte white wrap Koenigsegg HRE wheels window tint NorthWest Auto Salon

Matte White Wrap, Custom HRE wheels, Detailing and Tint on Koenigsegg CCX

Matte Grey Vinyl Wrap Mercedes Benz 220S Ponton NWAS

Full Matte Silver Wrap on MBZ 220S Ponton

Matte Car Wrap Seattle

Porsche Cayenne VentureShield Satin Clear Wrap

Matte Porsche GT3RS Satin VentureShield Wrap

Porsche GT3 RS VentureShield Satin Clear Wrap

Riviera Blue Porsche GT3 RS Pictures Clear Bra Wrap

Porsche GT3 RS VentureShield Complete Vehicle clear bra

Lynnwood Auto Detailing NorthWest Auto Salon Bentley Continental GT Speed Exterior Detail

Bentley Continental GT Speed clear bra

Lynnwood Auto Detailing NorthWest Auto Salon Bentley Continental GT Speed Exterior Detail

Cats Exotics matte black van wrap & graphics

Ferrari Fiat 500 Custom Racing Stripes

The First Fiat 500s gets custom Ferrari Challenge Stripes

Ferrari Fiat 500 Custom Racing Stripes

Fiat 500 gets custom white stripes

Ford Mustang GT receives matte black hood stripes

Ferrari 458 matte black vinyl wrap roof

Ferrari 458 Matte Black Roof & Boot Wrap

Ferrari 458 Clear Bra Paint Protection Film Video Photos Matte Black Wrap

Ferrari 458 Matte Black Roof Wrap & Full clear bra

Ariel Atom Matte White Vinyl Wrap Powder Coat Seattle

Ariel Atom Matte White Wrap and Powder Coated Wheels

DETAILING HIGHLIGHTS

Alderwood Auto Detailing NorthWest Auto Salon The Lowly Gentlemen California Fanatic Detail collaboration

Get Fanatic, Get Fitted: Lowly Gentlemen x NWAS M3 Detail Showcase

Alderwood Auto Detailing NorthWest Auto Salon Lamborghini Gallard headlight restoration and clear protection film

Lamborghini Gallardo Headlight Restoration

Seattle Auto Detailing NorthWest Auto Salon Oscar Mayer Wienermobile handwash

Oscar Mayer Wienermobile Handwash

NWAS 2011 Year In Review

Gilt City Seattle x NWAS

NWAS 2011 Year In Review

Best In Show Buick Riviera

NWAS 2011 Year In Review

Frozen Silver Competition Edition BMW M3

Seattle Auto Detailing NorthWest Auto Salon Porsche DP 935 Slant Nose Mario Andretti

Porsche 935 DP Slantnose Originally Owned By Mario Andretti

Bugatti Veyron Interior & Exterior Mobile Detail in preparation for Exotics@RTC

Lexus LFA Mobile Wash with an interior vac + wipe in preparation for Exotics@RTC

Mill Creek Auto Detailing NorthWest Auto Salon Motoring Unlimited Audi Sport Quattro Green

Motoring Unlimited’s Audi Sport Quattro Complete Detail

Mill Creek Auto Detailing NorthWest Auto Salon Motoring Unlimited Lotus Cortina

Motoring Unlimited’s Lotus Cortina Complete Detail

Motoring Unlimited’s Alfa Romeo 8c Complete Detail

Miura S + 400GT Show Prep

Swissvax Opaque Matte Wax Paint Wrap

Matte Red Corvette with Swissvax Opaque application – our go- to for all matte finish vehicles, wrapped or otherwise!

Swissvax Opaque Matte Wax Paint Wrap

Bendpak SSC Ultimate Aero / 458 Italia catalog spotlight

WINNER, WINNER, CHICKEN DINNER…

2011 also graced us with another win in Evening Magazine’s “Best of Western Washington” viewers poll – for the 2nd year running we were nominated and won 1st place in Auto Detail, and even trailed the podium for “Best Car Wash.” We couldn’t have done it without our dedicated, appreciative customers & fans, and we’re definitely looking forward to bringing the hat trick home for 2012.

NWAS 2011 Year In Review

Since our social media platforms have started buzzing with engaged users & fan count is up, we’ve been trying to be more & more active with interactive give- aways and contests for our fans. Between original NWAS branded goods, comped sticker packs, Hoonigan swag from SEMA, oodles of movie tickets, Fast Five DVDs and even a copy of Forza Motorsport 4, the NorthWest Auto Salon fans have had quite the selection of hotness headed their way.

NWAS 2011 Year In Review

NWAS 2011 Year In Review

NWAS 2011 Year In Review

NEW SQUAD MEMBERS

As the business continues to grow, so does our team – 2011 marked three new members finding their home here at the NWAS HQ,  little Olive Siebe the bulldog, detailing specialist Myron Herman and our new media dev/ content manager Danny Durkan. As head of Napping Coordination & Director of chew toys, Ms. Olive works hard at living a dog’s life to the fullest; Myron spends his days tending to all of the fine automobiles that come through the shop & taking care of the occasional mobile care service, and Danny can usually be spotted behind the lens or batching away on his laptop in the upper office, tending to the site, blog & social media outlets.

PACKAGE DEALS

This past year we also launched our new and improved detailing packages. In an effort to streamline our most popular interior & exterior options together so we might better serve customers, we have developed a number of new service package options that can be applied individually to any vehicle that comes in, while still offering up modifiers in the form of à la carte services just in case you’re seeking something specific. Just have a look at the updated options below!

EST. TIME CARS WGN/TRK VANS/SUV
BASIC 1 HR $75 $85 $95
PROTECT 2 HRS $175 $200 $225
MAINTAIN 4-6 HRS $350 $400 $450
COMPLETE 1 DAY $500 $550 $600
SIGNATURE 1 DAY $600 $675 $750
PREMIER 2 DAYS $875 $950 $1025
FANATIC 3 DAYS $1300 $1400 $1500
CONCOURS ESTIMATE QUOTE QUOTE QUOTE
NEW CAR DETAIL 5-7 HRS $325 $350 $375

For the full list of what’s available, head over to our Detailing Services page!

GOING MOBILE

NWAS 2011 Year In Review

Last but most certainly not least, we also acquired a brand new Nissan NV van – it’s currently being outfitted with the latest & greatest in mobile detailing equipment and we’ve got a custom wrap in the works as well. We’ll be expanding our mobile detailing services to reach the greater Pacific NorthWest in 2012, so be on the lookout for our NV on the road & more information on what NWAS Mobile has to offer!

MOST HONORABLE MENTION

NWAS 2011 Year In Review

Moki’s 12th Birthday happened in December!

Thanks again to everyone for making 2011 another fantastic year for the team here at NorthWest Auto Salon. We’re looking forward to what great things 2012 may bring us as we continue our efforts to provide a higher standard of auto detail!

Cheers,

The NWAS Team

 


2 thoughts on “2011: A Year in the Rear View”

  1. Great work, guys! Happy New Year!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>